Cool, by now you have decided to officially tell the world that you will launch a startup! But how do you spread the news?
You just started so most probably you have limited or no amount of money to spend. How to approach the world without Communication Specialists, Press Releases, Public Relations, Marketing, etc. Here comes modern technology and social media.
Social media are powerful tools and can boost your startup but be aware! You need to be consistent, update them as often as you can and it only needs a few seconds of bad communication to turn a good publicity into a really bad advertisement and negative commenting.
Keep in mind that you are behind a screen! People do not know you and they can be very judgmental behind their screens. You also have to prove to the online world that you are real, you offer something that adds value in their lives and you are really good on what you do. At least, at this point you are still very young so some mistakes can be forgotten and forgiven (hopefully!).
We are still learning and most of the time the hard way! You need to communicate everything very efficiently, to have eye-catchy designs and to be really good to present your online image since most people will only spend a few seconds in your website and then disappear. Small suggestions: Try to have cool logos, a great landing page in your website (our 1st year and we are still in progress to make a jaw-dropping website). Things take time but at the same moment online technology evolves and changes rapidly. You need to follow up and still be consistent…
Be strong and confident and not so much stubborn. I am talking first hand as being a very stubborn Greek guy. Listen to everyone’s opinions and have in mind that there is always room for improvement for your online image and not only. Unknown online profiles whose faces you can’t see may give you the best advice. Be emotional and attached to your startup but not toooooo much! The startup is your ‘’baby’’ and you think your opinions are 99% the best for your startup. Many times you need to let it go .
How often do you really listen to other people and who they would be?
ps: in social media everybody has an opinion and tells it into your digital face. Listen to all the opinions, keep the good ones close and the bad ones even closer J